Did you know that we have four complete generations
working alongside each other in the U.S. workforce?
That means you have a 100% likelihood of working with, managing, selling to or buying from someone in a different generation than you. Isn’t that amazing? Some say yes and some say no but I say there is tremendous growth potential in the sharing of skills, knowledge, expertise and customer service if we can figure out how to tailor one generation’s skill sets to the next generation’s preferences.
With a changing marketplace the way we follow up and do business has evolved to meet the needs of today’s people and how we communicate. As our communication standards change so does our business. As our client base changes so do our preferences, styles and methods of how we communicate on a daily basis.
Once we learn how to target and tailor the current generational gaps and communication preferences you will begin to see a rise in the level of company/client interaction thus increasing our customer trust level which can then lead to a higher level of customer loyalty and thus an increase in client retention. All of this can happen once we learn how to communicate with each other in today’s modern workplace.
“You call, I text, he likes to visit and she likes to email. Today’s customers say reach me how I prefer to be reached or don’t reach me at all.”
What do the studies have to say about the importance of follow up?
- Studies have proven that a mere 5% increase in customer retention can result in profit increases of 20 to 80% for most businesses
- Repeat customers spend an average of 67% more than new customers
- After a customer purchases from the same supplier more than once they’re 50% more likely to provide referrals
- The close rate on referrals is often three to five times better than the close rate on cold calling
TUNE IN NEXT THURSDAY FOR 4 DIMENSIONAL FOLLOW UP PART 2 “CREATING LOYALTY”